By sending bid requests to several ad exchanges, you’re in the position to take advantage of whichever one can return the highest CPM as opposed to locking on your own into the final results of only one advertisement auction.
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
You'll be able to reap the benefits of in-depth audience Assessment and targeting choices with the OpenAudience Device.
Connecting to many advertisement exchange platforms as being a publisher indicates that you've more advertisers bidding for your personal advertisement Place. This results in increased CPMs and higher-excellent ads for your website.
With our advanced technological know-how and abilities in programmatic marketing, you are able to improve your income when preserving Command around your inventory. Our System offers a wide array of advertisement formats, targeting choices, and authentic-time reporting that will help you optimize your advertisement overall performance and achieve your earnings objectives. Sign up for Geniee SSP services today and start monetizing your articles like never ever just before!
以自动化的方式,让每次展示都创造出尽可能多 的回报。系统会使用实时数据和竞价信息,将广告空间分配给在那一时刻出价最高的 销售渠道。
To begin with, RTB was formulated to aid publishers market their leftover inventory to advertisers, but it is now utilized to sell all sorts get more info of stock, such as premium stock.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
An ad exchange is often a Digital Market the place publishers and advertisers trade digital advertisement inventory. It can be a web-based System that is certainly used by publishers to supply their advert Room inventory for sale. For advertisers, it serves for a digital marketplace for by bidding on ad inventory.
Amazon’s ad exchange offers access to quality stock and Highly developed focusing on selections, leveraging Amazon’s comprehensive knowledge.
Released during the mid-2000s, advert exchange was similar to a reaction to the constraints of advertisement networks. The principle was to make a additional clear and economical Market for getting and advertising electronic advertisement stock.
Show your brand name to more people Place your brand in existence to improve arrive at and engagement. Marketplace your app to new people Put your app in front of the appropriate users to drive downloads and engagement.
How can the exchange ensure excellent ads? Ad exchanges that has a stricter vetting process for advertisers make higher-top quality adverts.
To comprehend the thought of an advert exchange and how it really works, you have to check out it as being a separate entity, rather than confuse it with an advertisement community. Unlike advertisement networks, which obtain inventory from publishers then set it up available for sale in a hiked-up price, advertisement exchanges make it possible for for Significantly larger versatility in buying and selling.